Overview
Packaging Design
Website Design & Development
Photography & Retouching
Campaign Assets
Social Media Strategy
Visual Identity
Point of Sale Materials
WHEN A GLOBAL MUSIC ICON AND A LUXURY TEQUILA HOUSE COLLIDE, YOU GET THE FASTEST-SELLING SPIRITS LAUNCH OF 2025.
In September 2025, Karol G and Casa Dragones released 200 Copas—a premium Añejo Cristalino inspired by her chart-topping anthem. As the designer behind this collaboration, I crafted every visual touchpoint: from the midnight-blue packaging adorned with her iconic tattoo to the digital campaign that dominated social feeds.
The result? A sold-out phenomenon that generated 15 million views in days and redefined what a celebrity spirits partnership could be.
Sold Out in 48 Hours in Mexico
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/ PROJECT OVERVIEW
The Challenge
Create a premium tequila experience that honors Karol G’s global anthem “200 Copas” while maintaining Casa Dragones’ reputation for uncompromising luxury. The brand needed to resonate with both the artist’s fanbase and discerning tequila connoisseurs—striking a balance between festive energy and refined elegance.
My Role
As the lead designer on this project, I worked under Creative Directors Mishele Wells and Rutherford Rodger to bring this collaboration to life. From concept to launch, I was responsible for translating the creative vision into tangible assets across digital, packaging, and experiential touchpoints—ensuring every detail met the exacting standards of both Casa Dragones and Karol G’s teams.
The Approach
Every design decision was intentional: merging the celebratory spirit of “200 Copas” with the sophisticated aesthetic Casa Dragones is known for. Through close collaboration between both creative teams, we crafted a visual identity that felt authentic to Latin culture while maintaining the premium positioning required for a luxury spirits launch. The result was a cohesive brand experience that resonated across markets—from Mexico City to Los Angeles.
/ What I Created
Packaging Design
Contributed to the design development of the bottle and box, incorporating iconic elements from Karol G’s tattoo and the song’s imagery. The midnight-blue packaging captures the essence of celebration under the stars.
Digital Presence
- Designed and partially developed key pages for 200copasbycasadragones.com
- Created the visual language that would carry across all digital touchpoints
- Ensured the website experience matched the premium feel of the physical product
Campaign Assets
- Produced and retouched photography for the launch campaign
- Created the product teaser that generated early buzz
- Developed social media assets across Instagram, TikTok, and YouTube
- Designed advertising materials for digital and print channels
Visual Identity
Helped establish the visual guidelines that defined how 200 Copas would be presented across all platforms—ensuring consistency from the packaging to the final glass.
Point of Sale
Designed retail displays and in-store materials that brought the brand experience into physical spaces, maintaining the premium aesthetic at every customer touchpoint.
FROM PARIS TO SOLD-OUT SHELVES: A LAUNCH THAT SET THE TONE
/ Crazy Horse Paris
The Official Unveiling at Crazy Horse Paris
In September 2025, Karol G took the stage at one of the world’s most legendary cabarets to announce 200 Copas by Casa Dragones. During her eight-show residency “The Tropical Nights of Ivonny Bonita” at Crazy Horse Paris, the artist unveiled the collaboration to a packed house—creating an immediate cultural moment that resonated far beyond the venue’s iconic red velvet walls.
A Cultural Moment, Not Just a Product Launch
This wasn’t your typical spirits announcement. By choosing Crazy Horse—a symbol of Parisian luxury and artistry—the launch positioned 200 Copas as more than celebrity merchandising. It was a statement: this tequila belonged in the world of premium experiences, celebrated moments, and cultural significance. The buzz generated from that Paris stage carried through to record-breaking sales and millions of social media impressions in the days that followed.
PRESS & RECOGNITION
/ Featured In
This wasn’t just a celebrity endorsement—it was a true collaboration between two powerhouse Latinas with a shared vision. Karol G was involved in every approval, and Casa Dragones brought their renowned craftsmanship. The authenticity showed in the results.
Branding · Packaging Design · Web Design · Photography · Art Direction · Social Media · Campaign Design · Retail Design ·
