Aoyama Omotesando, Tokyo. Three photo series, three audiences. Grand Hotel
Three series. One hotel. The same trip.
The Aoyama Grand Hotel is a 5-star property in Omotesando, Tokyo's design district. The project was structured as a partnership between the hotel and Âme Bohème: a stay in exchange for editorial coverage and three photo series delivered to the hotel — Executive (the Aoyama Suite King), Sanctuary (intimate selfcare details), and Rooms (a property-wide sweep). Shot during the same Japan trip as Hotel Marufukuro.
Three series, three audiences. Executive for the business booker. Sanctuary for the editorial reader. Rooms for the social-media planner. Same hotel, three uses for the same set of frames.
— On the approach, 2023Executive
elegance.
The Aoyama Suite King was the first series — a study of business luxury through the eye of a guest who'd just arrived. I shot it in the late morning, when the suite catches the most direct light and Omotesando below feels at its most kinetic.
The set was built for the hotel's business audience: an emblem of the room as the working desk of someone who could be anywhere and chose Tokyo.
Suite
sanctuary.
The selfcare series strips the hotel back to its quietest details: the bathtub, a bowl of bath salts, the curve of a tap, the morning robe. These are the moments a guest meets alone — and the part of luxury hospitality that's often the hardest to photograph honestly.
Rooms revealed.
The third series is the property in profile — corridors, room types, lobby sightlines, the texture of rest. It's the set built for social media and editorial reuse: lighter on mood, heavier on coverage.
