Overview
Role: Freelance Designer & Art Director
Timeline: 2024 – 2025
Client: Rumor Rosé
Disciplines: Brand Identity, Print Design, Web Design,
Photography, Art Direction
Rumor Rosé: Complete Brand Design
Rumor Rosé needed comprehensive design support to match their premium positioning. I developed their complete visual ecosystem: bilingual sell sheets (French/English), a 40+ page brand presentation deck, social media templates, and a full website redesign.
Beyond execution, I established their graphic charter—typography systems, color guidelines, and design principles ensuring brand consistency. Using Chronos Studio’s AI-enhanced workflow, I created product photography showcasing their sophisticated aesthetic.
BRAND PRESENTATION DECK
/ BILINGUAL SELL SHEETS
Sales Materials for Global Distribution
I created four sell sheet variations—English and French, optimized for both print (CMYK) and web distribution. Each version balances detailed product information with refined visual presentation, designed to work across distributor portfolios, trade shows, email campaigns, and retail presentations.
/ SOCIAL MEDIA TEMPLATES
Designed for Consistent Digital Presence
I developed a suite of Instagram Story templates that maintain Rumor’s sophisticated aesthetic across diverse content—from product highlights and seasonal messaging to venue features, press quotes, and behind-the-scenes moments. These easy-to-update formats empower the marketing team to create on-brand content quickly while maintaining visual coherence across all social channels.
Complete Digital Experience
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LANGUAGES
Bilingual Sell Sheets
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PAGES
Brand Presentation Deck
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COHESIVE
Complete Brand System
WEBSITE REDESIGN
/ THE WEBSITE
A Digital Experience Ready for Launch
I designed a complete website (Figma stage) that balances sophistication with accessibility.
Desktop Experience
The desktop design features full-screen product photography, elegant typography with smooth animations, clear navigation architecture, and strategic content sections that guide visitors through Rumor’s brand story.
Mobile Experience
The mobile version offers a touch-optimized interface with responsive imagery that adapts beautifully to smaller screens, creating a seamless cross-device experience that maintains the premium aesthetic. This comprehensive design roadmap is ready for development, matching Rumor’s refined positioning across all devices.
